When I speak to business people about The Nature Conservancy’s work, they often ask me, “But what can I do? I’m a very busy career person. And how can one person really make a difference, anyway?”
Good news: There is a lot you can do starting right now. Here are my thoughts on how you can very meaningfully make a difference in my field — protecting nature. But I think my advice applies equally to causes like poverty reduction, education, health initiatives, the arts and other worthy efforts.
